Lifecycle & CRM Automation · HubSpot Specialist · B2B Growth
I help growing businesses build automated marketing systems, lifecycle funnels, and CRM infrastructure that convert leads into revenue — without the guesswork.
When your CRM, funnels, and automation are working together — leads get nurtured automatically, customers are guided to activation, and every campaign ties back to revenue. That's the system I build.
Results from client engagements across B2B lifecycle and demand generation — no names, just numbers.
Built a repeatable webinar and lead nurture system that moved average closed deal value from $10K to $50K — through better qualification, sequencing, and follow-up architecture.
Designed and executed a full Inbound Nurture Sequence — awareness content to lead capture to nurture sequence — generating $300K USD in total attributed closed deal value within the first six months.
Hi! I'm Roz, a marketing strategist and systems builder with over a decade of experience spanning corporate, agency, and freelance environments. My work connects brand, automation, and lifecycle — turning the full customer journey into a measurable, scalable engine.
I specialize in HubSpot-powered marketing operations — the funnels, workflows, and content infrastructure that make growth repeatable. I build systems that work without constant oversight, and campaigns that convert without constant tweaking.
That cross-industry fluency is my edge: I bring best practices from one world into another, every time.
15+ years across New York · Los Angeles · Manila · Cebu · Guam — corporate, agency, and independent consulting.
Multi-channel HubSpot campaigns, landing pages, email automation, lifecycle flows, and campaign performance reporting for a B2B jewelry-technology platform.
Full marketing operations for a luxury interior design firm — HubSpot lead nurturing, webinar programs, content management, and cross-functional campaign execution.
Social media content creation, scheduling, and community management. Produced weekly blog posts and supported campaign and content operations.
Led a cross-functional team delivering digital campaigns for local and international brands across social media management, SEO, and search engine marketing.
Directed brand and marketing for hotel properties in Manila and Cebu, including managing all marketing aspects of the pre-opening launch for The Henry Hotel Manila.
End-to-end event management for Pacific X-treme Combat Philippines — large-scale MMA events at Smart-Araneta Coliseum, plus marketing and logistics support for Guam operations.
End-to-end sales and marketing, international expansion, new venture development (BBZ Events & BBZ Gear), media relations, and strategic partnerships for a growing F&B brand.
Looking for a HubSpot specialist to build your lifecycle flows, nurture sequences, or lead capture systems? Let's talk through what you need.
Book a Callroz@lifecycleworks.com